SicurSell® System

SicurSell® has been created to efficiently oppose the growing number of saddle thefts. In the past years an uncountable number of saddles have been stolen, with a stunning increase.
The reasons for this tendency are: thieves do not encounter difficulties in reusing/reselling stolen saddles; consumers are excessively inclined to buy saddles of doubtful origin; the traditional codification systems implemented by the producers do not always allow to easily and safely identify a stolen saddle and attribute it to its legitimate owner, because till now saddles couldn’t have an unambiguous unalterable serial number and a worldwide register for saddles didn’t exist.
SicurSell® is an anti-theft device for horse saddles based on electronic and documentary identification by means of which the saddle, - a non-registered movable object and thus subject to the legal rule of “possession = ownership”-, becomes a registered movable object, attributed to a specific owner.
This is possible thanks to the synergy of these three elements:


A small visible device in stainless steel is implemented in the cantle, by means of a micro hole, using a special technique which makes it impossible to remove it without evidently damaging the saddle, while a so-called “NFC tag” (Near Field Communication - evolution of the RFID technology) is inserted inside the saddle where it remains hidden for the eye, but it can be revealed by a smartphone. These measures create a double univocal code, that identifies it in such a quick and simple way. NFC tags are very small chips on which you can permanently store a considerable amount of information that can be read by an NFC equipped smartphone, simply by holding it close to the tag.


All features of the saddle (external SicurSell® number, internal tag number, brand, serial number, colour, model, size, particular features) and the owner’s personal data are collected in the installation form, which gets a certified date and then gets registered in the SicurSell® WWSR database, together with photos of the saddle, the owner’s ID and, if present, the insurance policy. This allows to trace the saddle and property transfers in a simple, fast, and safe way and it also has the advantage that it guarantees, at any moment, the origin of a saddle at the time it is sold or bought.


The saddle owner will be provided with access codes to log-in to a private client area on the website, or using the free App, where one may check all information and download the documents that refer to the saddle and its owner, like the installation form with the certified data, pictures of the saddle, the SicurSell® number, the NFC Tag Number, the expiry date of the insurance policy, etc. With the App one can also send an alarm message to report a theft, which makes geolocation of the saddle possible. This cutting-edge technology instantly proves ownership of the saddle and it’s essential in case the theft of a saddle has to be reported to the police, while it provides an unambiguous description and documentary proof of ownership and for identification.

A Specific Insurance Policy for your Saddle

SicurSell® has proved to be an extremely efficient anti-theft device for saddles. This allowed us to negotiate a specific anti-theft policy at convenient prices and conditions with UnipolSai Insurance Company, for saddles equipped with the SicurSell® System in Italy. We’re in the process of extending coverage to other European countries.


The policy also covers thefts taken place outside the tack room such as from trunks and lockers, vans and/or cars, on the condition however that was burglary involved (padlocks and/or locks broken).


The annual rate amounts to 2,5 %, i.e. € 25,00 for each € 1.000,00 of value (this means that the premium rate for a saddle having a value of € 2.000,00 will amount to € 50,00 per year, for a saddle of € 3.000,00 to € 75,00, and so on).


The policy covers the saddle, not the tack room, and therefore no preventive expertise of the areas is required. The evaluation of used saddles will be made by SecurSell® experts. For new saddles or saddles bought during the last 12 months, you can indicate the effective purchase price which will be refunded 100% without any depreciation during the first year, i.e. the so-called “first risk”.

For your Saddle Security


You have to communicate the theft to Sicursell, adding date and place informations, and immediately report it to the Police using the specially provided form (available in your reserved area) or reproducing in the Police report the informations it contains. This will allow you to generate an unequivocal report useful to the recovery of your saddle in case of its finding. The report is essential to activate the insurance policy. You have to pass on a copy of the report by mail to:

More informations


Are you about to buy a used saddle provided with SicurSell? Check it easily and free if it is a stolen saddle, so you can avoid committing an imprudent purchase. Checking is simple: you have to download our SicurSell App and proceed to verify placing your smartphone on the seat (if you have a model with integrated NFC reader) or by entering the Sicursell device id code into the App window. Isn't it easy?

Download WWSR App for iOS or Android!

SicurSell App and WWSR Data Base

The App and the Data Base are modern and very important tools for our system which provide many benefits for the user, in addition to enhancing the system efficiency.

Benefits for the customer:

  • accessibility at any time of the "book" of the saddle;
  • preparation of sale/transfer of the saddle property form with automatic creation of pdf file containing all the saddle and transferor data;
  • preparation of the theft report form: if it is stolen, the user can independently generate and print the pdf file containing the specific report form already complete to be filed with the court;
  • verification of insurance status (activation / premium / maturity);
  • alarm launch in case of theft. This alarm will enable our operational center to "shield" the "chip" inside of the saddle to allow the geolocation of the saddle in the event of a subsequent reading and in any case it will allow the branch of the saddle reports to the users in order to make even more difficult to the thieves reselling the stolen saddle;
  • in the case of interest in acquiring an used saddle featured with SicurSell®, the user can easily control with his smartphone if it is a stolen saddle.


Choose the most suitable model to you, according to the style that represents you. Our devices are not just your defense, but also a touch of class that was missing in your saddle. Thanks to their design, the SicurSell® devices are also perfect for those who doesn't forget elegance, style or luxury, even in his passions.



M. Ossa (Coriandolo di Ribano)

G. Quondam (Casino)

D. Kainich (Tamarix)

D. Kainich (Princess Raye)

G. Quondam (Casino)

G. Quondam (Casino)

Change of Ownership

Thanks to Sicursell system, you can register the transfer of a saddle property with a verified date in case of its selling. The owner has to log in his reserved area from the Sicursell App and than follow the path /forms/sale form.
You can follow the same procedure from the website. You have to log in and click the proper button.
These procedures will automatically create a pdf file containing all the saddle and the seller/the buyer data;
To refine the transfer, the form has to be filled with the seller/the buyer data, signed by both of them and than sent by registered mail and/or by e-mail to Sicursell srl with the proof of the transfer of 20,00€ (cost of the transfer that will be billed to the new owner).
Una volta effettuate queste semplici operazioni la sella verrà intestata formalmente al nuovo proprietario, al quale verranno inviate in automatico le sue nuove credenziali di accesso al data base. Once these simple operations are carried out, the saddle will be formally registered to the new owner, to which his new access credentials to the database will automatically be sent.


You can send your saddle through Gls courier (costs at our expense) with the stationary storage shipping methods. The saddles will be back at your disposal in 48hours. Example: If the shipping takes place on Monday afternoon, the saddle will return to you on Wednesday at 10:00 am. To make use of the service, you need to fill the installation module and send it with the saddle (properly packaged) to: Sicursell srl fermo deposito presso Gls Gls sede di Foligno, via delle industrie - 06034 Foligno (PG) by selecting the “carriage” option (“porto assegnato”). See consignment note compiling example. N.B. in order to ensure the quick return of the saddle, the customer must indicate the Gls center where they want to receive the saddle (shipped in shationary storage mode), making sure of indicate the person who will carry out the withdrawal too.

Shipment example

Installation Form


Our agents are at you disposaI throughout Italy! Contact your area agent today and install your SicurSell® device.

Massimo Repele


Phone (+39)3495911398

sicursell sella sicura

Andrea Scianaro

Referente generale

Phone (+39)3392545358

Mike Frighi


Phone (+39)335362345

Contact us!

No more risk with SicurSell®! Do not hesitate to contact us for any information or simply to know us better. Our team is at your disposal to make you feel safe and we will reply to your message as soon as possible.
Contact us now!